![]() 8 Steps On How To Write a Personal Mission Statement.Knowing his mission statement, it was much easier to build his business and remain focused. His goals for himself and his company were grounded in his personal mission statement of the Golden Rule. Penney understood the value of having goals that reflect your mission and how they can change the course of your life. Give me a man with no goals, and I’ll give you a stock clerk.” ![]() “Give me a stock clerk with a goal, and I’ll give you a man who will make history. Penney lost his personal fortune and took a loan against his life insurance in order to pay the associates’ salaries. He asked for a “fair remuneration and not all the profits the traffic will bear,” and was the first to call employees “associates,” and he treated them like family.ĭuring the stock market crash in the 1920’s, Mr. This mission statement permeated every aspect of how Mr. In fact, his first store was called The Golden Rule. James Cash Penney, the founder of the once giant retailer, based his business philosophy on one simple personal mission statement: “Do unto others as you would have others do unto you” - the Golden Rule. Do you have a personal mission statement? If not, you should.Įarly in my career, I was inspired to create one when I worked in public relations for the JCPenney Company. ![]()
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